Son of the founder of the Baskin & Robbins ice cream empire, John Robbins gave up that empire to focus on his writings and promoting a healthy and conscious lifestyle.
Author of best-sellers like "The Food Revolution", "Diet for a new America" and "Healthy at 100", John Robbins is also a brilliant speaker, having been keynote speaker at many conferences in several countries.
"Nothing human beings can do would benefit the environment more than a dramatic reduction in meat consumption. The impact of such a change on the gases in the atmosphere would be phenomenal, and would be a huge step in reducing the ominous threat of global warming," John Robbins states.
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