USA: Going Vegetarian Without Ever Using the “V” Word:

How Clover is Minimizing Its Carbon Footprint

July 13th, 2012

Head over to one of Clover’s 11 locations across greater Boston, and you’ll notice there’s no meat on the menu. You’ll also notice that nowhere does Clover explicitly advertise that there’s no meat on the menu.

“It’s a funny thing — nine out of 10 of our customers are not vegetarian,” says Clover Food Lab owner Ayr Muir...

Source: Going Vegetarian Without Ever Using the “V” Word:
Author: BostInno

Link: Clover Truck Gives Vegetarian Food Choice
Link: Vegetarianism and Interpersonal Struggles: Dealing with Aggressive Opposition

URL: http://www.vegetarianweek.org/index.php?id=73883
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Source: EVANA